The latest article on ‘Business 2 Community’ is titled “Google Not Provided: Goodbye Organic Keyword Data, Hello Onsite Behaviour Tracking”.

Jonathan Rose says, “Just when SEOs were settling into their latest entente cordiale with Google, the tech giant has gone and changed the terms of engagement once again.

This time, a move by Google to redirect organic search traffic through an encrypted ‘Secure Search’ has meant that many users are finding well over 50% of their overall analytics data for organic search is being returned to them as “Not Provided”.

Although Google promised it would only affect a tiny percentage of overall data for organic search, bemused publishers and brands are coming out of the woodwork to show evidence to the contrary”.

Business2Community.com

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