The latest article on  ‘Marketing Land’ is titled “R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm”.

Jordan Kasteler says, “As you may have heard, Facebook EdgeRank is no more. A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into what a user sees on their News Feed when users log into Facebook.

While Facebook has not explicitly told us what these factors are, they have shed some light on  the process involved in developing their most recent ranking algorithm update. The company surveyed thousands of users, asking questions to help determine what exactly makes a “high-quality” Facebook Page post. They then used this information to help make their News Feed ranking algorithm better than ever”.

R.I.P. EdgeRank: How To Optimize For Facebook’s News Feed Algorithm

Marketing Land

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