‘Six ways to optimise your search marketing for Christmas’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Six ways to optimise your search marketing for Christmas”.
Matthew Whitehead says, “With Christmas make or break for retailers how can they make the most of their paid search budget in the run up to the big day?
In these ultra-competitive times the peak Christmas period can be make or break for retailers. With up to 40% of sales happening around this time, under performance doesn’t just harm your company, it could be fatal to your business.
Paid search is a proven way of delivering buyers to your website, but how do you maximise its impact, while minimising costs?”.
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