‘Use Social Media to Create a Snowball Effect for Your Holiday Marketing’ – ‘MarketingProfs’ Blog

The latest article on ‘MarketingProfs’ is titled “Use Social Media to Create a Snowball Effect for Your Holiday Marketing”.

Jed Singer says, “Believe it or not, the holidays are right around the corner. And as we gear up for holiday campaigns, analysts are predicting that this year social and mobile will play a larger role than ever.

The stats are staggering: 66% of Black Friday purchases last year were the result of a social media interaction, and mobile is expected to have an impact on 87% of all holiday purchases.

The stakes are now higher, and brands and retailers will need compelling, omni-channel campaigns that go beyond traditional coupons and sale notices to engage connected shoppers this season”.

Use Social Media to Create a Snowball Effect for Your Holiday Marketing