‘Analytics and Testing: Understanding statistics symbols and terminology for better data analysis’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Analytics and Testing: Understanding statistics symbols and terminology for better data analysis”.

Diana Sindicich says, “Imagine a mad scientist and his lab assistant developing a powerful explosive using two newly discovered chemicals – Alpharium and Betamium.

In their pursuit, they come up with a research question to test:

“Which combination of Alpharium and Betamium will produce the most powerful explosion?”

So, they put together some tests combining Alpharium and Betamium at different ratios while carefully measuring the force generated when each compound explodes”.

Analytics and Testing: Understanding statistics symbols and terminology for better data analysis