The latest ‘Web Marketing Today’ blog post is titled “Google Analytics: Using the New ‘Acquisition’ Tab”.

Kevin Webster says, “Google Analytics recently updated its layout. One of the new Standard Report sections is “Acquisition” — which contains data on how a site acquires customers, whether through ecommerce, lead generation, or fund raising efforts.

While the definition of acquisition may vary among organizations, the premise is that a site has engaged a visitor, and caused him or her to take an important action”.

Google Analytics: Using the New ‘Acquisition’ Tab

Web Marketing Today

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