‘Social Media Marketing: An inside look at Neiman Marcus’ Pinterest and blogger relations strategies’ – MarketingSherpa Case Study

MarketingSherpa has released a case study titled “Social Media Marketing: An inside look at Neiman Marcus’ Pinterest and blogger relations strategies”.

Courtney Eckerle says, “Social media success is usually judged by the number of likes, pins or retweets an individual post receives. However, the more difficult task for marketers can be creating long-term content and stories to keep followers interested far beyond one post.

See how fashion retailer Neiman Marcus created an exclusive product launch around Pinterest and used an editorial content strategy to gain 3,000 Pinterest followers in two weeks”.

Social Media Marketing: An inside look at Neiman Marcus’ Pinterest and blogger relations strategies