‘AOL Overtakes Google For Most Video Ads Served Thanks To $405 Million Adap.tv Acquisition’ – Business Insider

The latest article on Business Insider is titled “AOL Overtakes Google For Most Video Ads Served Thanks To $405 Million Adap.tv Acquisition”.

Richard Feloni says, “When AOL completed the acquisition of video advertising platform Adap.tv on Sep. 6 after buying it for $405 million the month before, it gained thousands of online publishers to compete with video advertising giant Google. That same month, comScore revealed today, AOL served 3.72 billion video ads to reach half of the U.S.’s online viewers, beating out Google’s 3.24 billion ads.

This is the latest victory in Tim Armstrong’s push to bring AOL back into a leadership position both financially and culturally, despite being founded on a stream of profit from dial-up“.

AOL Overtakes Google For Most Video Ads Served Thanks To $405 Million Adap.tv Acquisition