‘How Deep Links Could Revolutionize Mobile Advertising’ – ‘Mashable’

Todd Wasserman says, “One of the clunkier aspects of the mobile experience is the lack of a seamless transition from app to app.For instance, when LinkedIn sends you an email about a new connection, the accompanying link sends you to LinkedIn’s homepage rather than its app. If you’re a retailer advertising on mobile, those who click through will either go to your homepage or to the front door of your app, rather than to a page where they can buy a product“.