‘Programmatic Ad Buying: A Tactical Primer’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Programmatic Ad Buying: A Tactical Primer”.
Ratko Vidakovic says, “A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial tests or experiments, which means choosing your initial campaign tactics to later observe which ones show the most potential for further optimization and scaling. This primer covers most of the campaign tactics available with programmatic ad buying or real-time bidding (RTB) platforms”.
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