‘How To Conquer The Age-Old Marketing Buy-In Challenge’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “How To Conquer The Age-Old Marketing Buy-In Challenge”.
Joanna Lord says, “We’ve all been there. We have the big idea. We are sure that if we just created it and launched it, this marketing campaign could make a huge difference for the company. We’ve done the research, we’ve built the spec, and we’ve got the rest of the marketing team stoked to give it a try. No easy feat, for sure.
But then the rest of the company hears about it. Eyebrows rise. Arms cross. People get worried and — BAM — bye, bye big idea”.
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