The latest MOZ blog post is titled “It’s Penguin-Hunting Season: How to Be the Predator and Not the Prey”.

Russ Jones says, “Penguin changed everything. For most search engine optimizers like myself, especially those who operate in the gray areas of optimization, we had long grown comfortable with using “ratios” and “percentages” as simple litmus tests to protect ourselves against the wrath of Google. I can’t tell you how many times I both participated in and was questioned about what our current “anchor text ratio” was. Many of you probably remember having the same types of discussions back in the keyword-stuffing days”.

It’s Penguin-Hunting Season: How to Be the Predator and Not the Prey

MOZ Blog

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