‘Web Analytics: What browser use can tell you about your customers’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Web Analytics: What browser use can tell you about your customers”.

Derrick Jackson says, “It’s late.

You’re sitting behind the dull glow of a computer screen. You’ve worked countless hours trying to squeeze every last drop of insight out of your company’s big data.

Overall, you think you’ve done a great job …

Except for a lone report on browser data that keeps you thinking for hours.

It has to be telling you something about customer behavior – your intuition says the numbers are screaming something, but what?”.

Web Analytics: What browser use can tell you about your customers

MarketingExperiments Blog