The latest article on  ‘Marketing Land’ is titled “Now What? When New Competition Suddenly Makes PPC Unprofitable”.

Ginny Marvin says, “There have always been companies for which paid search didn’t pan out or was cost prohibitive. But, what happens when companies that have been running successful paid search campaigns suddenly find themselves getting crushed by new competition?

After looking into cases of advertisers getting squeezed out of paid search by large parent companies, I wanted to hear what advice marketers would give to these advertisers. What channels should they turn to to make up for the lost sales or lead volume from paid search?”.

Now What? When New Competition Suddenly Makes PPC Unprofitable

Marketing Land

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