‘The New Imperative — Audience-Centric Content’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “The New Imperative — Audience-Centric Content”.
Jum Yu says, “Do you know who read your latest blog entry or saw your post on Facebook? How do you plan to navigate the maze of content marketing options — and how well does your content connect with your audience?
Content marketing taps into the innate human desires to be informed, educated and entertained; and the best content programs produce high-quality content that meet those desires. But in the hurry to create blog posts, articles, reports, e-books, videos, and infographics, marketers can lose sight of what that content absolutely must do: connect with an audience. Not only that, the abundance of competing links, images, and videos on nearly every webpage create noise that can prevent quality content from being found”.
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