‘Using Webinar Content to Qualify Leads’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “Using Webinar Content to Qualify Leads”.
Shelby Britton says, “Webinar content is as important as demographics when qualifying leads. As discussed in my previous blog, webinars are a tactic – it’s the content that determines where the webinar falls in the B2B marketing lead gen funnel. The webinar content will therefore tell you what stage the buyer is in and what they are interest in. It will dictate which webinar registrants are simply contact acquisitions and which ones are truly sales ready. Knowing the difference will improve the quality of leads you send to sales and build the sales team’s trust in your marketing leads”.
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