‘How To Do Conversion Optimization With Very Little Traffic?’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “How To Do Conversion Optimization With Very Little Traffic?”.
Peep Laja says, ““I have too little traffic to test; hence, I can’t do conversion optimization.”
I’ve heard this a lot. Bullshit, I say. You can do conversion optimization on any website – even on sites that have so little traffic that a split test would take 2 years to run until statistical significance is reached.
You might not be able to run tests, but you can still optimize. It’s not entirely scientific, but hey, most of us are in the business of making money, not in the business of science”.
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