‘Lead Generation: How one additional form field decreased conversions 11%’ – MarketingSherpa Case Study
MarketingSherpa has released a case study titled “Lead Generation: How one additional form field decreased conversions 11% [Lead Gen Summit 2013 live test]”.
Erin Hogg says, “How can you improve your lead generation efforts? Learn from your customers. A/B testing is one way to do that.
To help lead generation marketers learn how to use A/B testing, we conducted a live test at MarketingSherpa Lead Gen Summit 2013 in which the audience even helped shape the test.
In today’s case study, learn how to improve your A/B testing efforts in a unique, behind-the-scenes look that explores not only what we learned from the test, but also how we pulled off the entire project”.
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