The latest article on Business Insider is titled “Twitter’s $350 Million Mobile Acquisition Is A LOT Smaller Than Everyone Expected”.

Aaron Taube says, “MoPub, the mobile advertising business that Twitter acquired for $350 million in stock right before it filed for an IPO, had only $6.5 million in net revenue in the first half of 2013, according to a new disclosure by Twitter to the SEC.

Previously, the only gauge of MoPub’s size in the marketplace was anestimated revenue “run-rate” of $100 million. That number presumably included MoPub’s clients’ spending on mobile ads, which is passed through the company”.

Twitter’s $350 Million Mobile Acquisition Is A LOT Smaller Than Everyone Expected

Business Insider

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