‘New iPad Air And iPad Mini Will Maintain Apple’s Premium Positioning In The Increasingly Competitive Tablet Market’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “New iPad Air And iPad Mini Will Maintain Apple’s Premium Positioning In The Increasingly Competitive Tablet Market”.
Thomas Husson says, “As it did for the iPhone 5S and 5C, Apple has tweaked its product portfolio with two new products to maintain premium positioning in an increasingly competitive tablet market. Both the iPad mini 2 (starting at $399) with Retina display and the iPad Air (starting at $499), which is thinner (43% thinner than the iPad 4), lighter, and faster (with a super-fast A7 chip) are great additions to the iPad product portfolio and come with new colors and covers. As always with Apple, expectations on systematic breakthrough hardware innovations are irrational. Apple is good at inventing new products (e.g., iPod, iPhone, or iPad) and at maximizing profitability of its product range over time through software innovations and clever marketing”.
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