‘Cooperative Content Will Eventually Dominate Your Polished Content′ by Jay Baer
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Cooperative Content Will Eventually Dominate Your Polished Content″.
Baer says, “The legions of companies now embracing “content marketing” as a piece of their communications arsenal grew by 11% as I typed this sentence. Alas many (perhaps most?) of these new content devotees have not embraced Youtility in the least, and are instead making content they think they need, rather than content real people actually want”.
Cooperative Content Will Eventually Dominate Your Polished Content
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