‘Why is Google testing banner ads in search results?’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why is Google testing banner ads in search results?”.
Graham Charlton says, “I mentioned the testing of banner ads in my post on Google’s search UI changes yesterday, but such a big change deserves more attention.
In a nutshell, Google is testing banner ads on branded searches for 30 different advertisers, including Virgin America and Crate & Barrel.
I’ve rounded up the views of several search marketers on the tests being carried out by Google”.
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