‘An Open Letter To Mark Zuckerberg’ – ‘The Forrester Blog’
The latest article on ‘The Forrester Blog’ is titled “An Open Letter To Mark Zuckerberg”.
Nate Elliott says, “Mr. Zuckerberg:
Facebook is failing marketers.
I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and you know a remarkable amount about each of your users. As a result nearly every large company now markets on Facebook. Last year your company collected more than $4 billion in advertising revenues.
But while lots of marketers spend lots of money on Facebook today, relatively few find success. In August, Forrester surveyed 395 marketers and eBusiness executives at large companies across the US, Canada and the UK”.
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