The latest article on ‘Website Magazine’ is titled “Planning for Holiday 2013”.

Pete Prestipino says, “Experian Marketing Services has published a report detailing what it expects will be the key channels and tactics that marketers plan to use this holiday season.

While most holiday planning should be complete by now (nearly 70 percent of retailers surveyed by the company said they started planning their campaigns by August), the days of execution are upon us. In fact, the first 15 days of November are the most popular time for marketers to launch their initial holiday campaign “.

Planning for Holiday 2013

Website Magazine

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