The latest article on  ‘Marketing Land’ is titled “Search. Browse. Abandon? How Automation Converts Browsers Into Buyers”.

Justin Gray says, “Any marketer (at least one who hasn’t been living in a cave without Wi-Fi) knows the potential of search traffic in regard to driving sales. But exactly how much use can really be made of the potential customers driven to a site through search engines? Sometimes the details are a bit hazy with direct attribution hard to pin down”.

Search. Browse. Abandon? How Automation Converts Browsers Into Buyers

Marketing Land

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