The latest ‘MarketingExperiments’ blog post is titled “Validity Threats: 3 tips for online testing during a promotion (if you can’t avoid it)”.

Jesse Kraker says, “Promotions can be a great tool to drive traffic to your site and increase revenue.

Intuitively, it would make sense to use a promotion to boost traffic levels when testing. After all, you’re getting the traffic needed to validate the test, right?

But, how do promos really impact your testing?

What testers don’t often consider are the validity threats that promotions can have on your results”.

Validity Threats: 3 tips for online testing during a promotion (if you can’t avoid it)

MarketingExperiments Blog

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