‘What Works When Selling to Marketers’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “What Works When Selling to Marketers”.
Ayaz Nanji says, “Marketers are 25% more receptive to lead generation efforts than most professionals, according to a recent report by LeadJen.
The study, based on an analysis of 1.45 million call and email outreach attempts by marketing technology vendors, found the average contact rate for lead generation efforts directed to marketing professionals was 13%—or 8% to 30% higher than other professions (the contact rates for which ranged from 10% to 12%)”.
Comments are closed.
