‘Three Rules for Converting Online Leads Into Sales’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Three Rules for Converting Online Leads Into Sales”.
Michael Boyette says, “It’s OK, you can say it: Online leads are a pain in the neck.
Sure, they’re a great source of new business, but finding a way to make those leads pay is a struggle. The biggest problem for most businesses is timing: They don’t have the systems in place to respond to online leads fast enough.
A study by Dr. James Oldroyd, a former research fellow at MIT, examined more than 1 million online leads from 38 companies. The results are striking: The odds of contacting an online lead plummets after just five minutes.
That may sound hard to swallow, but these results have been verified in follow-up studies. And they have big implications for how you structure your sales department to handle online inquiries”.
Comments are closed.
