‘Why Responsive Email? Making A Case Internally’ – ‘Marketing Land’ Article
The latest article on ‘Marketing Land’ is titled “Why Responsive Email? Making A Case Internally”.
Cara Olson says, “Even though industry statistics indicate that more than 50% of email opens occur on a mobile device, a brand’s desire to provide an optimal customer experience isn’t always strong enough to convince it to move to a responsive email design.
According to BlueHornet, 70% of consumers immediately delete emails that don’t render well on a mobile device. If that statistic isn’t compelling enough to shift your company’s internal mindset, then consider this: it’s faster to build an email from a responsive email template than to build an email from a traditional HTML template”.
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