‘Twitter Just Told Everyone How It’s Thinking About The Future Of Real-Time Bidding’ – Business Insider

The latest article on Business Insider is titled “Twitter Just Told Everyone How It’s Thinking About The Future Of Real-Time Bidding”.

Aaron Taube says, “The director of Twitter’s advertising products team has given the world a glimpse into how the company’s future business plans could include real-time bidding, the process by which publishers sell ad slots to marketers via the sort of automatic trading done on Wall Street.

In a post for Medium titled “Demystifying Programmatic Marketing and RTB,” Twitter director of product Ameet Ranadive explains the mechanics of real-time bidding in a way that is descriptive, detailed, and easy to understand”.

Twitter Just Told Everyone How It’s Thinking About The Future Of Real-Time Bidding

Business Insider