‘7 Cardinal Sins Of Free Content’ by Rich Schefren
Rich Schefren’s latest article is titled “7 Cardinal Sins Of Free Content”.
Rich Schefren says, “As hard as I’ve tried over the years, I have NOT been able to dispel one of the greatest myths of online business.
This myth goes like this: “If you provide free content, people will want to buy your stuff.”
That’s a lot like saying, “Build a business and customers will come! Create any product and people will buy it!” (If only that were true right?)
In reality, free content is like anything else in business. It can either be the greatest thing since the invention of the Internet – or it can be the destructive force that hurts your chances of making more sales”.
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