‘E-commerce: Category page test increases order rates 20%’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “E-commerce: Category page test increases order rates 20%”.
John Tackett says, “Category pages play a key role in e-commerce, yet they are often left to the mercy of limited, if any, best practices and minimal testing.
In today’s MarketingExperiments Blog post, we’re going to take a look at how the MECLABS research team tested a category page that led to a 20% increase in order rates.
First, let’s review the research notes for some background information on the test.
Background: An e-commerce site offering strength training and conditioning tools for professional athletes.
Goal: To increase order rate.
Primary Research Question: Which category page will generate the highest order rate?”.
Comments are closed.
