‘Twitter In 2013: The Road To An IPO’ – ‘ReadWrite’
The latest post on ‘ReadWrite’ is titled “Twitter In 2013: The Road To An IPO”.
Selena Larson says, “Twitter is set to start publicly trading later this week, and as the company gears up for its public entrance, we’ve put together a list of how Twitter has changed in the last year to supercharge its efforts to make money.
Twitter released a significant amount of updates this year. And as features like Vine launched six-second videos into our hearts, the birth and death of Twitter Music left much to be desired.
Advertising Pays The Bills
Not surprisingly, Twitter’s number one stream of revenue is advertising. Promoted tweets can be targeted to select users during specific times to give advertisers a direct line to their potential audience”.
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