‘5 Businesses That Rock Content Marketing’ – ‘Mashable’

Stephanie Walden says, “Content marketing is definitely on the hot list of buzzwords these days.Pop-up ads are out. Responsive websites are in. Traditional, static forms of advertising are no longer sufficient in today’s technology and social media-driven societies. Now, businesses need to actively capture their audiences’ (increasingly short) attention spans and — here’s the tricky part — actually engage consumers. As many business owners will attest, this is easier said than done“.