The latest article on ‘Business 2 Community’ is titled “5 Starting Strategies for Integrating Mobile in Marketing”.

Max Stinson says, “As you’re well aware, mobile devices are being used increasingly at workplaces to research and gather information for any business-related function. That includes purchases.

Mobile apps are used catch the attention of audiences during the early stages of the buying cycle. Research suggests that at least 78% of enterprises allow their employees to bring their own devices and 68% of executives are comfortable enough to make purchases on their smartphones”.

Business2Community.com

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