‘7 Things the Great Copywriters Wish You Knew’ – ‘Copyblogger’ Blog
The latest post on ‘Copyblogger’ Blog is titled “7 Things the Great Copywriters Wish You Knew”.
Sonia Simone says, “We sometimes talk about web copy and content like they’re the same, but they aren’t — they complement each other, but they also serve two distinct purposes.
Copy, traditionally, is what we use to make the sale. To use Albert Lasker’s phrase, it’s salesmanship in print (or pixels). Its aim is to persuade.
Content does everything else. It attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase”.
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