‘How to use Google Analytics and SMS to increase sales’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “How to use Google Analytics and SMS to increase sales”.
Peter Tanham says, “If you run an ecommerce site, you probably use email to announce sales, engage customers and drive repeat purchases.
But now that the vast majority of your customers use smartphones, you can follow the lead of most large ecommerce sites which are using SMS just like email to drive repeat visits and purchases.
If you collect mobile phone numbers and have permission to text them, include links in your SMS back to your site (also known as Smart SMS) and grow sales through one of the most direct and engaging marketing channels available”.
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