The latest article on ‘MarketingProfs’ is titled “Outbound Marketing Strategies Are Still Effective”.

Henry Schuck says, “There’s been plenty of speculation touting the death of outbound marketing. But a recent survey reveals the speculation to be greatly exaggerated. In fact, outbound marketing is still efficient for driving leads and sales.

DiscoverOrg recently surveyed 1,000 IT executives at a variety of firms, from Fortune-ranked companies to small and medium-sized businesses. The results show marketers should be careful not to ignore traditional marketing strategies.

Here’s what top IT executives had to say about the effectiveness of outbound marketing:

  • 60% said outbound calls or emails have led to an IT vendor’s being evaluated.
  • 75% said they’d decided to attend an event or take an appointment after having received a cold call or email”.

Outbound Marketing Strategies Are Still Effective

MarketingProfs

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