The latest article on  ‘Marketing Land’ is titled “The Most Overlooked Email Marketing Strategy: Segmentation”.

Chris Hexton says, “I get questions all the time from marketers looking for advice on their email campaigns. How can we run better campaigns? How can we improve opens and clicks? Should we use HTML templates or plain text? How often should we email?

…and so on.

Time and again, I’ve noticed that email marketers rarely focus on the one thing that always helps to increase conversions: segmentation.

Here is a question: Do you like personal attention?”.

The Most Overlooked Email Marketing Strategy: Segmentation

Marketing Land

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