‘Video in Marketing Emails: Trends and Benchmarks’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Video in Marketing Emails: Trends and Benchmarks”.
Ayaz Nanji says, “Only a quarter of marketers include videos in their email campaigns, though that proportion is likely to change in the near future, according to a recent study by Email Monks.
Of the markers surveyed who are not using video in their email campaigns, 25% say they are “very likely” to do so soon and 55% say they are “somewhat likely.” Just 20% say they have no plans to include video in future campaigns”.
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