‘Video Is The Huge Hole In Twitter’s Advertising Plan’ – Business Insider
The latest article on Business Insider is titled “Video Is The Huge Hole In Twitter’s Advertising Plan”.
Aaron Taube says, “As Twitter looks to open the spigots on new revenue streams following its highly anticipated IPO, the real-time social media network is somewhat light on advertising products that would help it monetize video content shared on its site.
While Twitter does allow brands to purchase promoted tweets featuring video content through its Amplify product, there is no way for publishers and brands (or even Twitter itself) to directly monetize the videos they share that are not paid promotions”.
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