‘Why more emails at Christmas almost always means more money’ – ‘Econsultancy’ Blog
The latest ‘Econsultancy’ blog post is titled “Why more emails at Christmas almost always means more money”.
Parry Malm says, “On Monday, I answered some questions for Econsultancyabout optimal email frequency at Christmas, and apparently I ruffled a few feathers.
What can I say, I’m a Parry-iah (see what I did there?). The following blog post will rub some people the wrong way. My good name may get dragged through the mud. But, what can I say, with playful glee here comes an erudite, iconoclastic viewpoint.
My point is this: retailers who send out more (not crappy) emails this Christmas period will drive more revenue from all their channels, both online and offline”.
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