‘A/B Testing: Collaborative test planning can help you avoid “I told you so” testing’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “A/B Testing: Collaborative test planning can help you avoid “I told you so” testing”.

Spencer Whiting says, “Let’s face it …

Marketing strategies often have a tendency of being driven by the HIPPO (highest paid person’s opinion), whether that is the CEO, CMO, director of marketing or the creative leader of an agency.

Those strategies are usually byproducts of all the reputation, ego and personal preferences that go along with an individual approach to your test planning.

A key problem with that, however, is the customer is an afterthought or never considered at all”.

A/B Testing: Collaborative test planning can help you avoid “I told you so” testing

MarketingExperiments Blog