The latest article on  ‘Marketing Land’ is titled “Google Brings Local Search To Digital Displays Across London”.

Greg Sterling says, “Google has undertaken a novel marketing experiment in London. Called “Google Outside,” and first reported by the website Campaign, Google and agency R/GA have deployed 160 digital displays at bus stops and underground stations across London.

The electronic displays offer “local search” information on tourist attractions, businesses and entertainment. As far as we can tell from the available information users cannot directly interact with the displays but they will change based on weather conditions and other variables”.

Google Brings Local Search To Digital Displays Across London

Marketing Land

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