‘Holiday Season 2013: How and When Consumers Plan to Shop’ – ‘MarketingProfs’ Blog
The latest article on ‘MarketingProfs’ is titled “Holiday Season 2013: How and When Consumers Plan to Shop”.
Ayaz Nanji says, “One in seven shoppers (14.3%) have already started buying presents for the holidays, and another 11.8% plan to start before Thanksgiving, according to a recent report by Burst Media.
However, not everyone is an early bird. Over a quarter (29%) of those surveyed don’t plan to start shopping until after turkey day, and another 11.7%—including 17.3% of all men—admit they will probably wait until the last minute.
Below, additional key findings from the report, which was based on a data from a survey of 993 US online adults age 18 or older”.
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