The latest ‘Econsultancy’ blog post is titled “The 10 most common mistakes of blogger outreach”.

Henry Elliss says, “The practise of blogger or influencer “engagement” is one of the most widely-used tactics in marketing these days, done by almost everyone, from PR agencies to SEOs, social marketers to spammers.

It’s also one of the most commonly derided amongst the recipients and much-debated amongst bloggers and professionals – but rarely addressed by marketers themselves.

If you’re doing it well, why share the secrets with your competitors? Sadly, a lot of marketers are doing it very badly indeed”.

The 10 most common mistakes of blogger outreach

‘Econsultancy’ Blog

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