‘Build Responsive Emails with Ink’ – ‘Website Magazine’ Article
The latest article on ‘Website Magazine’ is titled “Build Responsive Emails with Ink”.
Allison Howen says, “Marketers cannot control what devices their emails are read on, which means that all messages need to be optimized for mobile nowadays. But despite the fact that more than 40 percent of emails are opened on mobile devices, many marketers are still sending out messages that are difficult to read on the small screen.
This is where Ink comes in handy. Ink is new framework from Zurb that enables users to build responsive HTML email messages that work everywhere – even on Outlook, which is an email client that Zurb found to have problems with responsive templates in the past. In fact, Ink offers an “Outlook first” approach that enables users to build for Outlook and then enhance messages for more capable clients”.
Comments are closed.
