Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Social Circles – Use Social Media to Build a Touchpoint Corral″.

Baer says, “There are very few sure things in social and email marketing… The open rate for email is 25% on average. The reach of a Facebook post (without paying to promote it) is approximately 5% – 15%. The reach of a tweet is almost impossible to determine. If you buy promoted tweets, you’ll receive impressions data”.

Social Circles – Use Social Media to Build a Touchpoint Corral

Jay Baer’s ‘Convince & Convert’ Blog

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