‘Email Marketing: 6 bad habits to avoid when testing emails’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 6 bad habits to avoid when testing emails”.
Taylor Kennedy says, “In my experiences with helping our Research Partners with email campaigns, I’ve discovered when it comes to testing, it’s not a one-size-fits-all activity.
Your email campaigns are fundamentally different than landing pages or any other elements of your marketing mix and sales funnel.
Consequently, your approach to testing them will also be different.
They have different goals, elements, best practices and bad habits to avoid.
In today’s MarketingExperiments Blog post, I wanted to share six common bad habits to avoid when testing email campaigns”.
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