The latest article on  ‘Marketing Land’ is titled “Why It’s Critical To Connect Your Offline & Online Marketing”.

Andy Lombard says, “All of the buzz about digital marketing has left an old, familiar and still viable marketing medium in the dust: offline programs. The marketing divide between online and offline spheres can be so epic, in fact, that it’s not uncommon inside companies to see separate print, Web and social marketing teams using different strategies and launching campaigns that are in no way connected”.

Why It’s Critical To Connect Your Offline & Online Marketing

Marketing Land

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